Maxim magazine is about to embark on a massive digital publishing launch that will include the launch of its own brand of magazine, the Max, as a digital media platform.
The news comes a few days after the company announced a deal with The Guardian to expand its digital presence in the United Kingdom and a few weeks after it hired a new digital marketing director to help build a digital platform for the company.
In a post on its Medium blog today, Maxim said it is looking to partner with media and digital companies on a number of fronts to deliver its digital platform.
“Maxim will launch a new, high-impact brand that can deliver premium content, original content and original voices that are exclusive to Maxim Magazine,” the post reads.
“This platform will enable Maxim to deliver high-quality content to a global audience and will also serve as a platform for Maxim readers to discover and engage with our content.”
Maxim’s digital platform will offer both premium and mainstream content that is created by and will be shared on Maxim’s own platforms, Maxismania.com and Maximnews.com.
The new Maxim digital platform, Maximo, will be an all-in-one media and content delivery platform that will deliver both high-profile content and content that will be delivered exclusively by Maxim.
The platform will also include content from Maxim’s existing newsrooms, including Maxim, Maxi, Maxime, Maxima, Maxit and Maxima.
The site will also feature content from its digital and print outlets, including Maximo.com, Maximum.com in the U.K., Maximo in the Netherlands, Maximon.com (Europe), Maxim Japan, Maximi in Brazil, Maxim Magazine in Canada and Maxim Magazine USA.
Maxim also announced plans to launch an online-only platform in partnership with social media platform Snapchat.
The company has been in talks with Snapchat to launch the service, which would offer video chat with users in the UK, and plans to release a teaser video to promote the launch on Monday.
Maximal’s online-focused platform will allow Maxim users to receive news and current events on the platform, as well as video-chat features, and the company will also launch a curated content section to allow users to create their own curated content.
The site will be made available to users via social media and Snapchat apps.
In an interview with CNBC in November, CEO and founder Peter Thiel said Maxim had reached a “point of saturation” in its global audience.
Maximo will be launched with the launch this year of its Maxima Magazine in the Middle East and Africa, which will feature a range of news, current events and lifestyle content that the company believes will make the digital media landscape even more crowded.
Maxima is a weekly, subscription-based magazine that will hit newsstands in Europe in 2018.
Maxima’s core business model will be to provide readers with content from multiple digital media outlets, as long as Maxim is a digital publication.
The company has partnered with the Wall Street Journal, the Wall St. Journal Digital Team, and The Wall Street Review to launch Maxima magazines in both the U, U.S. and Europe.