The number of Canadian newspapers, magazines and websites has increased by nearly 50 percent in the past decade, according to a report from the Canadian Newspaper Publishers Association.
The increase is mainly due to the growth of digital platforms such as the likes of the popular online newspaper, The Globe and Mail and the popular web magazine The Globe & Sun.
However, the number of magazines and web sites is also increasing, said Sarah McPherson, a media researcher at the Centre for Research on Civic Learning at the University of Ottawa.
“The magazine business in Canada is a big player in the market and it’s growing.
The growth is mostly in online.”
She said some magazines may not have as many print and digital options as they used to, but she said the increase in print publications could also have been due to a lack of competition.
The industry has been growing, but it’s not as fast as it once was, said McPherson.
The association found that between 2011 and 2016, the market for Canadian newspapers increased by 50 percent, while for online magazines it increased by 33 percent.
“Online magazines have been growing pretty much continuously over the past 15 years, but the growth rate for magazines and the digital outlets has been slower than the print business,” said McPsonsons co-author, Peter Rivetti, a senior research associate at the CPNLA.
“For example, a lot of magazines have started to grow in the last couple of years, and we’re seeing that there’s a lot more opportunity in the print medium than there was in the digital medium.”
Rivett said there are a number of reasons for the rise in magazines and online.
One is the popularity of the CBC and the rise of online services such as Netflix.
But it’s also possible that the growth is due to technology and advertising opportunities that are becoming available to more and more Canadians.
The number and size of online outlets also increased, he said, with more online outlets being added to traditional print outlets.
The biggest growth has been in magazines, which have grown by almost 10 percent, according the report.
The report also found that online outlets are more lucrative, with a bigger return on investment for online publishers.
For example, one study found that the average return on an online publisher’s advertising dollars is about 40 percent, compared to the return on a traditional publisher’s.
But McPhesons said that there is also a lot less competition for print publications.
“Most print magazines are owned by newspapers, and those newspapers tend to be more competitive with online publishers,” she said.
“So, they are more competitive.”
She also pointed out that many magazines have already been shut down.
In 2014, The Toronto Star closed its online print edition.
In 2017, The Edmonton Journal closed its digital edition, The Winnipeg Free Press closed its print edition, and The Vancouver Sun closed its web edition.
The Globe reported that the Globe and the Sun had been losing readers for a number and some of years.
“There’s a significant amount of money being made from newspapers in Canada, and it is being lost,” said Rivetta.
“But we think there’s an opportunity for the magazines and other websites to continue to thrive in the future.”
He said the media market in Canada was expected to be in freefall by the year 2030.
But Rivetis research suggests that there could be some hope for the industry as digital technology improves.
For one, the Canadian market is expected to become more open to new media in the next five to 10 years.
McPhereson said that even though print magazines have had a hard time surviving the digital environment, digital platforms like Facebook, YouTube and Netflix are also providing an opportunity.
“They have the potential to provide a much better experience for readers,” she added.
The Canadian Newspaper Association report was published Tuesday and comes after a spate of newspaper closures in Canada in recent years.
Earlier this month, the Canada Gazette was closed for good.
And last month, CBC announced it was closing all of its print publications, including its flagship national newspaper, the Globe &mail.
The newspaper industry in Canada has also seen a decline in digital subscriptions.
In the last decade, the digital market has grown from $8.5 billion to $8 billion.
In 2019, the industry grew from $1.6 billion to a staggering $12.7 billion.