FITNESS Magazine is back.
A little over a month after the popular daily magazine quit print, it is back in print.
And this time, the magazine has been redesignated to fit in with the Times of America’s strategy of being a daily magazine with a digital focus.
This redesign will also include an online component.
The revamped Fitness Magazine will have more than 5,000 content pages, including health and fitness tips, advice and reviews, fashion, travel, home decor and other popular topics.
In addition to the online feature, the new Fitness Magazine has also started accepting payments for subscriptions, which are available to members at a flat rate of 50 paise per month.
The newsmagazines subscription-based model has been in place for a couple of years now.
Since 2011, it has allowed subscribers to subscribe to multiple magazines and digital subscriptions, including Forbes, Vice and Time.
However, the news and lifestyle magazines have struggled to retain subscribers.
According to Fitness Magazine’s CEO, Deepak Srivastava, the biggest challenge in the newsmagazine business is the inability to sell subscriptions.
“It’s a challenge for us, but I’m sure that this model will succeed in the long run,” Srivastav said.
“Our subscribers are our key customers, so we have to make sure that we reach them at the right time, at the best price.
For us, the subscription model is a great way to serve our customers in a timely way.
We have to keep it simple and do not overwhelm them with more and more content.”
FITNESS Magazine has been a staple of Indian newspapers and magazines for a long time.
Its mainstay is the magazine, which was launched in 1972 by Vikram S. (Kashmiri) and has been published in 30 languages.
It has become an industry benchmark in India, with the print edition selling more than 7 million copies per month and the digital edition selling close to 5 million.
Fitting into Times of America’s strategy was a difficult task.
“For us it was a challenge to find a partner for FITS Magazine, a very strong competitor.
That’s why we chose to do the redesign,” says FIT Magazine Managing Editor Deepak. Deepak s team also tried to find a new partner for Forbes, but the company was not willing to change its content strategy.
After some discussion, FET launched Magazine magazines in India.
With its digital offering, Magazine was the first to launch in India with its digital edition in 2012.
Despite Magazine’s success, Kashmeri newspaper magazine has been unable to make inroads in the Times of America.
Although Magazine is a magazin, it does not sell subscriptions to subscribers.
It is the digital subscription platform that FEST has been pushing the magazine for.
So what’s next for the fitness mag magazine?
“We are going to focus on the digital offering,” Deepach said.
Readers have been waiting patiently for the launch of Magazine.
While Magazine will continue to print new content, it will also be publishing new content in a more curated way, like it did in the past.
Sri Lankan news channel has also launched Magazine in a new format, and it has also tried to reach subscribers in India at the best price.
Srikanth and Deepak have also launched new brands, including Bajrang mag, and Gustafson. They also are planning to launch FAST mag and FIS, along with other fitness companies.
There are a lot of big names in fitness and lifestyle related businesses, but Magazine still has a long way to go.
To be sure, Mumbai-based GPT magazine has launned Magazine, and it is also one of the biggest magazines in India today.
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